The Vitality logo represents a package design for a health food bar. I chose the name Vitality because it represents the the state of being strong and active; energy. I chose the color orange because it is associated with meanings of joy, warmth, heat, sunshine, enthusiasm, and creativity. I mixed the orange with a green colored text. Green is the color of growth, the color of spring, of renewal and rebirth. It renews and restores depleted energy. The combination mark logo is designed to have a white package back ground. White represents clean, quality and organic.